How To Build Personas That Actually Work
DemandGen Report, 2/3/17
Ghostwritten blog post about using machine learning and variable data sets to produce more effective buyer personas.
How to Address the Top Risks in Your Lightning Readiness Report
June 12, 2017
THE HACKIES: A customer-centric approach to building marketing and sales stacks
B2B Buying is Broken! Here is How to Fix It.
Article submission for Hackies Awards, 2017
The Untold Truth About Marketing Automation
Marketers hoping to get a leg up in the customer experience game (and reap the financial benefits of engaged customers) will do so by effectively blending the best aspects of marketing technologies with the personal touch of human interactions.
Business Insider: BI Studios, 9/8/16
Contributed article post to Business Insider Studios about the business impact of chatbots. Article is a lead in to the Ultimate Guide to Chatbots for Business ebook.
E-Tailers: Tune Up Your On-Site Search Before the Holiday Rush
Ghost-written article about preparing e-commerce sites for the holiday shopping season
Contributed Article: Structure Helps Unleash Creativity
MarketingProfs.com, May 15, 2014
Contributed/Bylined article for a project management organization.
Winning the DR Battle with Cloud
3 Little Changes That’ll Make a Big Difference in Your E-Commerce
For anyone who’s ever shopped online, it’s likely you’ve started, but not completed, a purchase at least once. It happens pretty frequently it seems. But just how frequently shoppers do that might actually come as quite the shock. According to some sources, almost 70% of online shoppers abandon thei
Corporate Blog: Outdated phone system? Five Reasons it is Time for VoIP
Ghostwritten blog for telecommunications company executive.
How Snowflake Computing Simplified Site Search & Reduced Support Questions with NLP Search
Case Study/Success Story
Customer Success Snapshot-Digital Services, Oracle
Customer Success Spotlight -Travel/Ecommerce
Customer Success Spotlight: Internal Communications/Sharepoint
Video Case Study - Verizon
Business Intelligence/Reporting Case Study - Big Data
Success story highlighting using embedded software in business intelligence and reporting.
Sales Enablement/Reference Selling Case Study - Converged Infrastructure
Marketing Automation Case Study - Unified Communications
Short-form success story highlighting business achievements of a unified communications provider using marketing automation software.
Enterprise Voice and Data Solutions Case Study - Microsoft
Success story highlighting Microsoft's use of voice and data solutions to power innovative sales centers.
Best Practices White Paper - BYOD in Government
Three Best Practices to Help Government Agencies Overcome BYOD Challenges
Brand Advocacy White Paper
Paper discussing the business benefits of deploying a brand advocate platform to boost online sales and incremental revenues.
White Paper - Intelligent Data Warehousing
White paper introducing intelligent data warehousing platform aimed at small and mid-sized businesses
Best Practices White Paper - Unified Communications Integration
Thought leadership paper describing single-vendor vs. multi-vendor Unified Communications environments
White Paper-Reinventing the Data Warehouse
White paper for a newly launched, cloud-based data warehouse service.
Product Marketing, Corporate Communications
Brochure - Customer Reference Program
Ebook - The Ultimate Guide to Chatbots for Business
Implementation Scenario - Reinventing the Lobby: Create a Lasting Impression with Innovative Technologies
Implementation Scenario for Reinventing the Lobby: Create a Lasting Impression with Innovative Technologies
Data Sheet - Big Data Startup
Marketing Collateral - Leave Behind
Sample of leave-behind marketing collateral.
ZAK Family Foods Press Release
Press Release - VAR Partner of the Year Announcement
Press Release - Technology Conference
Press release announcing product launch at major technology conference
Press Release - Professional Services Certification Announcement