Writing

Web

How To Build Personas That Actually Work

DemandGen Report, 2/3/17 http://www.demandgen ... amp;amp;ut

Ghostwritten blog post about using machine learning and variable data sets to produce more effective buyer personas.

How to Address the Top Risks in Your Lightning Readiness Report

June 12, 2017 http://www.appbuddy. ... ium=social

THE HACKIES: A customer-centric approach to building marketing and sales stacks

Chiefmartech.com http://chiefmartec.c ... es-stacks/

B2B Buying is Broken! Here is How to Fix It.

Article submission for Hackies Awards, 2017

The Untold Truth About Marketing Automation

Marketlinc.com, 10/27/16 http://marketlinc.co ... utomation/

Marketers hoping to get a leg up in the customer experience game (and reap the financial benefits of engaged customers) will do so by effectively blending the best aspects of marketing technologies with the personal touch of human interactions.

Why it's time your business went all in on chatbots

Business Insider: BI Studios, 9/8/16 http://www.businessi ... ice-2016-9

Contributed article post to Business Insider Studios about the business impact of chatbots. Article is a lead in to the Ultimate Guide to Chatbots for Business ebook.

E-Tailers: Tune Up Your On-Site Search Before the Holiday Rush

Website Magazine https://www.websitem ... liday-rush

Ghost-written article about preparing e-commerce sites for the holiday shopping season

Contributed Article: Structure Helps Unleash Creativity

MarketingProfs.com, May 15, 2014 http://www.marketing ... =nlt051514

Contributed/Bylined article for a project management organization.

3 Little Changes That’ll Make a Big Difference in Your E-Commerce

8/22/16 https://www.inbenta. ... e-commerce

For anyone who’s ever shopped online, it’s likely you’ve started, but not completed, a purchase at least once. It happens pretty frequently it seems. But just how frequently shoppers do that might actually come as quite the shock. According to some sources, almost 70% of online shoppers abandon thei

Corporate Blog: Outdated phone system? Five Reasons it is Time for VoIP

www.thinkgig.com, 5/22/15 http://www.thinkgig. ... -for-voip/

Ghostwritten blog for telecommunications company executive.

How Snowflake Computing Simplified Site Search & Reduced Support Questions with NLP Search

Inbenta.com https://www.inbenta. ... nkedin.com

Case Study/Success Story

Customer Success Snapshot-Digital Services, Oracle

https://www.oracle.com/customers/atos-nl-1-pca.html

Customer Success Spotlight -Travel/Ecommerce

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Customer Success Spotlight: Internal Communications/Sharepoint

http://elevatepoint. ... -intranet/

Video Case Study - Verizon

Coresite.com http://www.coresite. ... case-study

Business Intelligence/Reporting Case Study - Big Data

Success story highlighting using embedded software in business intelligence and reporting.

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Sales Enablement/Reference Selling Case Study - Converged Infrastructure

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Marketing Automation Case Study - Unified Communications

http://www.hubspot.com/customers/fonality

Short-form success story highlighting business achievements of a unified communications provider using marketing automation software.

Enterprise Voice and Data Solutions Case Study - Microsoft

Success story highlighting Microsoft's use of voice and data solutions to power innovative sales centers.

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White Paper

Best Practices White Paper - BYOD in Government

Three Best Practices to Help Government Agencies Overcome BYOD Challenges

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Brand Advocacy White Paper

Paper discussing the business benefits of deploying a brand advocate platform to boost online sales and incremental revenues.

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White Paper - Intelligent Data Warehousing

December 2016

White paper introducing intelligent data warehousing platform aimed at small and mid-sized businesses

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Best Practices White Paper - Unified Communications Integration

Thought leadership paper describing single-vendor vs. multi-vendor Unified Communications environments

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White Paper-Reinventing the Data Warehouse

White paper for a newly launched, cloud-based data warehouse service.

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Product Marketing, Corporate Communications

Brochure - Customer Reference Program

3/1/17

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Ebook - The Ultimate Guide to Chatbots for Business

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Implementation Scenario - Reinventing the Lobby: Create a Lasting Impression with Innovative Technologies

Implementation Scenario for Reinventing the Lobby: Create a Lasting Impression with Innovative Technologies

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Data Sheet - Big Data Startup

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Marketing Collateral - Leave Behind

Sample of leave-behind marketing collateral.

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Press Releases

Press Release - VAR Partner of the Year Announcement

http://www.prnewswir ... 13931.html

Press Release - Technology Conference

Press release announcing product launch at major technology conference

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Press Release - Professional Services Certification Announcement

http://www.prnewswir ... 71041.html